All About Credit Cards

Cash back credit cards are becoming more common as more and more merchants and retailers accept credit cards as a form of payment. Although cash back cards might seem like an altruistic move by card issuers, the reality is that these cards generate significant profits for them. But the truth is that these cards also provide the significant opportunity for cash back rewards and rebates, offering potentially equal benefits for all parties involved.

Thanks to the growing resurgence in online business (and thus the growing resurgence in online credit card transactions), the market is seeing a variety of new, individualized credit cards unprecedented in history. And, in keeping with the online retailing trend, one of the most prevalent of the new credit cards is the cash back credit card. Cash back credit cards work on a very simple principle: when you shop--using your cash back credit card--at certain targeted retailers or stores, a portion of the money you spend comes back to you, either in the form of a credit to your account or a check (or in some cases a gift certificate to a particular retailer.) Although the rewards are fairly small, the money you get at the end of the year amounts in some ways to a free gift from the credit card company: a way of saying "thanks". How generous the card issuer is, right--altruistic, even?

It's a bit more complex than that. Cash back credit cards can only function as a promotional mechanism for the card issuer and can only offer them as an incentive for increased purchase activity. You might think that the company just doles out these rewards from the money that cardholders inject into the company in the form of monthly interest, annual fees, and such, or simply from the credit card company's cash reserves. But that's not usually the case. The money that returns to you when you use a cash back credit card at a retailer wasn't originally your money, or the credit card company's money. It comes out of the retailers and merchants pocket where your transactions occur.

If you've ever had a credit card turned down at a restaurant or retailer because they don't take your particular credit card, here's why: in order to process credit card transactions, retailers pay a small percentage of the purchase amount as a fee that is payable to the credit card company. These fees are a significant profit center for the card issuers who have figured out how to co-op increased purchase activity be sharing a percentage of the merchants transaction costs with the cardholders. Ingenious, isn’t it?

If a credit card company has a cash back credit card that offers 5% of your money back on all gas purchases, you have a real incentive to buy gas from your local station more often and to buy it on credit. This means that the credit card company benefits, first because you're using their services more often (and thus accruing higher balances), and second because every time you use your card at a gas station, the station pays right along side you.

However, this is not a bad deal for the gas station, either, since more cardholders are frequenting their station and buying more gas, only a percentage of the price of which goes to the credit card companies. This means that they're more likely to deal with that particular credit card company, since doing so is now a powerful source of revenue for them (as well as a slightly more powerful source of expense.) And finally, once cardholders get their cash back, guess where they'll probably take at least a portion of it, using the freshly-added credit on their cash back cards?

It's a clever, yet symbiotic relationship. But everyone in the cash back credit card circle seems to benefit. The credit card company and the gas station generate more business, and the individual cardholder gets essentially a discount on purchases in the form of cash rebates or rewards. While the cost of these programs for card issuers will likely increase as more cardholders begin to understand and utilize these card products more effectively for their personal gain, the popularity of cash back credit cards with consumers is not likely to wane anytime soon. While not entirely altruistic, for everyone in the cash back benefit loop, cash back cards still make sense.


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Compare Credit Cards Before You Buy

The benefits of cash back credit cards are easy to see. You spend some money and then you get some of it back just for using your credit card. But, is it really that easy? Can this be something that just is a good choice to have? Sometimes, good things are out there. Other times, there are plenty of drawbacks. Yet, when it comes to cash back credit cards, there are more good than bad if you take the time to do your homework, use the card wisely and choose the best card available.

How They Work

The cash back credit card works in a number of ways. Just as there are the many different types of merchants and retailers that accept this type of card, there are just as many if not more differences among the credit cards themselves. If you are looking for the ideal opportunity, then you should carefully consider each of the available options and determine which fits the best.

The cash back card works quite simply. You spend your credit card funds any way that you would like to. As you use your credit card, you will find benefits along the way. Some retailers will provide for higher rewards than others. Or, you may have the ability to earn cash back on virtually any purchase. As you use your cash back credit card, you benefit by having some of the funds that you spend refunded to you. Yet, what is important to know is how that actually occurs.

Some cash back credit cards will reward you with a simple credit on your outstanding credit balance. Others will send you a certificate or some other form of rebate. Before you sign up for a cash back card, however, make sure that you understand how you will get your cash back. If the method in which they do this is not one that fits your needs, obviously, you should not bother with the offer. Yet, most cash back cards offer the rebates to be rewarded simply and easily to cardholders.

Another Consideration

The cash back credit card is like any other credit card in how it is set up. Therefore, when you are considering it, determine if, in fact, the value of the cash back reward that you get is inline with the cost of using the credit card. A higher interest rate or a higher annual fee really can negate the overall benefit of the card substantially and might even be more expensive to maintain than your existing cards. Therefore, it is up to you to investigate at least several offers and definitively decide which one seems to fit. In doing so, compare the interest rate, any fees that including annual fees, cash advance fees or over-the-limit fees, and be sure to weigh those costs against how much that you anticipate the rewards will pay you back.

A cash back card is, quite simply, an outstanding financial opportunity if used properly. It is more beneficial to individuals that use their credit cards judiciously (i.e., consistently paying off the monthly card balance) and have a good credit history as these things can help to lower the interest rate that you are paying. Yet, if you are to truly benefit from them, you should invest some time in comparing the options that you have in various card offers.